Accenture is giving consulting a new name as it doubles down on AI: 'reinvention services'

Core Insights - Accenture is rebranding its consulting services as "reinvention services" after over 35 years in the industry, reporting a revenue of $17.7 billion for Q3 2025, an 8% increase year-over-year [1] - Despite a 6% decline in new bookings compared to Q3 2024, CEO Julie Sweet expressed satisfaction with the overall demand for services reflected in revenue [2] - The firm is consolidating its strategy, consulting, technology, and operations into "reinvention services" to leverage AI's potential and enhance service delivery [3] Group 1 - Accenture's new "reinvention services" will enable more efficient execution of AI-powered projects, as highlighted by examples such as the collaboration with Fincantieri to launch the first AI-powered ship in 2025 [4] - The AI-powered ship will have capabilities to predict maintenance, manage energy use autonomously, and communicate with the dock prior to arrival [5] - Other projects under the new department include modernizing manufacturing for Bel and expediting environmental licensing for Vale [5] Group 2 - Accenture is also developing AI-generated 3D avatars for coffee brands like Nescafé, aiming to reduce marketing campaign development time and costs [6] - CEO Sweet emphasized that while AI can serve as a tool for companies, it must also be disruptive to fully realize its benefits [6]