Snap Just Bought A Student Calendar App: How It Could Reinvent Snapchat

Acquisition Details - Snap, Inc. has confirmed the acquisition of Saturn, a calendar app aimed at helping students organize and share their school schedules [1] - The terms of the acquisition were not disclosed, and Saturn will continue to operate as an independent app [1] - Nearly all of Saturn's team, consisting of just under 30 full-time employees, will join Snap as part of the deal [2] Future Plans - Snap has not provided specific details on future plans for Saturn, but intends to integrate Saturn's calendar features into Snapchat in innovative ways [2] Saturn's Features and Popularity - Launched in 2018, Saturn allows high school and college students to connect with classmates and view each other's class schedules, eliminating the need to exchange timetable photos [3] - The app enables users to share class schedules, practice plans, rehearsals, meetings, and games, providing a real-time view of friends' activities [4] - Saturn is widely used, with support in 80% of U.S. high schools, attributed to its engaging and interactive scheduling approach [4] Snap's Broader Initiatives - Snap plans to launch lightweight, immersive AR glasses called Specs in 2026, which will utilize advanced machine learning for various applications [5] - Currently, Snapchat users interact with AR Lenses 8 billion times daily, with over 400,000 developers creating more than 4 million Lenses using Snap's AR tools [5]