用好国风“谷子”的IP价值

Core Insights - The article highlights the growing trend of integrating "ACG" (Anime, Comic, and Game) culture into commercial spaces to attract young consumers, with a projected 2024 user base of 503 million in China and a market size of 597.7 billion yuan for the broader ACG economy [1] Group 1: Market Trends - Major shopping districts are increasingly incorporating ACG elements to cater to the consumption needs of young people, transforming niche interests into mainstream attractions [1] - The ACG economy is experiencing rapid growth, but there is a notable lack of domestic IP compared to foreign imports, particularly from Europe, America, and Japan [1] Group 2: Opportunities for Development - There is potential for transforming classic literature, popular anime, and trending games that embody traditional Chinese culture into IP, with successful examples like the game "Black Myth: Wukong" and the film "Ne Zha" [2] - Creative companies in the anime, film, and gaming sectors are encouraged to enhance their IP development capabilities and learn from successful IP operations [2] Group 3: Government and Business Support - The government is urged to provide support for domestic IP through policy guidance, tax incentives, project funding, and brand development, leveraging cultural industry funds to nurture more local IP [2] - Commercial entities are advised to allocate more space for domestic ACG products and provide support in terms of location, rental discounts, and promotional recommendations, especially during the initial stages of domestic IP development [2]