大品牌为何更要投广告

Group 1 - The core idea is that well-known brands continue to invest heavily in advertising to maintain consumer familiarity and brand recognition despite their established market presence [1][2][3] - Advertising serves as a "memory enhancer," reinforcing brand information in consumers' minds to ensure they recall the brand when making purchasing decisions [1][2] - In a competitive market, brands must differentiate themselves and communicate their unique value propositions through creative advertising to stand out from emerging competitors [2][3] Group 2 - For established brands, advertising is not only about increasing visibility and driving sales but also about building and maintaining brand equity and consumer loyalty [3] - Continuous advertising helps brands create emotional connections with consumers, forming strong brand barriers that protect them from market changes and competitive pressures [3] - The necessity of advertising is emphasized as a way for brands to assert their presence and relevance in the market, reminding consumers of their offerings [3]