创新驱动农产品电商发展

Group 1 - The core viewpoint emphasizes that agricultural e-commerce, as an innovative model integrating digital economy and agriculture, is a key driver for agricultural modernization and rural development, providing broader market opportunities for local specialty products and promoting consumption, economic growth, and farmers' income [1] - Current challenges in agricultural e-commerce include a mismatch between the availability of influencers and standardized product supply, a lack of product offerings despite platform traffic support, reliance on individual influencers without regional scale, and the prevalence of small-scale, unbranded production methods [1] - To promote the development of agricultural e-commerce, enhancing the digitalization of the entire agricultural supply chain is essential, leveraging local natural and cultural resources [1] Group 2 - The importance of transforming local resources into regional brands is highlighted, with a focus on integrating cultural and geographical characteristics to develop competitive local brands and improve product quality and safety through standardized production [2] - Digital platforms play a crucial role in integrating the agricultural supply chain, enhancing overall efficiency, and necessitating tailored support policies to encourage participation from digital platform enterprises in county-level agricultural digitalization [2] - Increasing the supply of digital industry talent is vital for rural e-commerce development, emphasizing the need for urban-rural talent mobility and local talent cultivation to foster a collaborative development atmosphere [2] Group 3 - Establishing a governance mechanism for the digitalization of county-level agricultural supply chains is essential, which includes attracting more enterprises to participate and enhancing infrastructure construction to support digital agriculture [3] - Promoting a close interest connection mechanism between enterprises and rural farmers is necessary to ensure that capital investments genuinely benefit farmers and contribute to common prosperity [3]