看见乡村新“潮”流丨“汇丰宜居乡村计划——潮州乡村振兴项目”纪录片发布

Core Insights - The article highlights the transformation of traditional villages in Chaozhou, Guangdong, through the "HSBC Livable Rural Plan," which aims to revitalize local industries and culture while fostering sustainable development [1][7]. Group 1: Project Overview - The "HSBC Livable Rural Plan" was launched on April 1, 2022, focusing on comprehensive rural revitalization in Chaozhou, specifically in Dongming Village, Xixi Village, and Ligongkeng Village [7]. - The project involves collaboration between government, enterprises, and social organizations to support the development of a comprehensive rural revitalization model [7]. Group 2: Cultural and Industrial Revitalization - Dongming Village has a 400-year history of bamboo weaving, which faced the risk of extinction due to modern industrial impacts; the project aims to revive this craft by integrating it with modern aesthetics [2]. - Ligongkeng Village is known for its Phoenix Dan Cong tea, which is being improved through better processing techniques and cooperative models to enhance its market value [2]. Group 3: Community Empowerment - The project emphasizes "empowerment without takeover," allowing local villagers to lead initiatives, such as the establishment of the Siyuan Agricultural Cooperative in Dongming Village [4]. - Villagers are encouraged to participate actively in the development process, with a commitment to allocate 5% of annual distributable revenue for community welfare [4]. Group 4: Economic and Social Impact - The cooperative in Dongming Village achieved a monthly revenue of 20,000 yuan during the 2025 Plum Blossom Festival through bamboo weaving experiences and agricultural product sales [4]. - The project has led to a resurgence of interest among young people in returning to their hometowns for entrepreneurial opportunities, enhancing the village's vitality [5]. Group 5: Broader Implications - The project has a demonstration effect, inspiring surrounding areas to adopt similar rural revitalization strategies, fostering local entrepreneurship and resource utilization [6]. - The initiative aims to transform ecological resources and cultural heritage into economic value, contributing to the overall goal of rural revitalization [6].