地标产品激发区域消费活力
Jing Ji Ri Bao·2025-06-20 23:12

Core Viewpoint - Geographical indication products in Northeast China are becoming significant drivers for regional industrial upgrades and consumer demand, with a total of 273 recognized products and 556 registered trademarks as of April 2023, accounting for nearly one-tenth of the national total [1][6]. Group 1: Regional Development and Economic Impact - Geographical indication products serve as symbols of quality and enhance regional recognition, promoting industrial integration and rural revitalization [2]. - Inner Mongolia has 234 geographical indication products, with "Wuyuan Sunflower" achieving an annual output of 260,000 tons and a total industry chain value of 6.7 billion yuan, contributing significantly to local economies [3]. - The geographical indication industry in Northeast China is projected to generate a direct output value of approximately 78 billion yuan in 2024 [6]. Group 2: Product Innovation and Market Adaptation - Andar cheese, recognized as the first domestic cheese geographical indication product, has an expected annual output of 3,000 tons and a market value of 400 million yuan, reflecting the growing consumer demand for dairy products [2]. - The "Rice Dream Space" project in Liaoning integrates geographical indication products with eco-tourism, enhancing the market competitiveness of "Qingshui Rice" through immersive agricultural experiences [4][5]. Group 3: Protection and Regulation - Northeast China has established 13 national geographical indication protection demonstration zones and implemented six protection engineering projects to safeguard these products against counterfeiting and infringement [7]. - Technological advancements, such as the "one item, one code" traceability system in Dalian, enhance consumer trust and combat product fraud [7]. - Legislative measures, like the "Kaozuo Chen Vinegar Protection Regulations" in Liaoning, strengthen the legal framework for protecting geographical indication products [8].