Nan Jing Ri Bao·2025-06-21 00:25Group 1 - The core viewpoint of the article highlights a significant shift in consumer behavior during the "6·18" shopping festival, moving from a focus on price to a preference for value selection [1][2] - The simplification of promotional rules has made shopping experiences more straightforward, with consumers appreciating direct discounts rather than complex discount structures [1][2] - Nearly 40% of surveyed consumers reported an increase in spending compared to last year's "6·18," attributing this to clearer shopping rules that facilitate quicker decision-making [2] Group 2 - Instant retail is reshaping consumer habits, with platforms like JD and Meituan integrating online and offline shopping experiences, appealing particularly to younger consumers [3] - The instant retail market in China is projected to exceed 2 trillion yuan by 2030, indicating a strong growth trajectory for this sector [3] - In the first quarter, the retail sales through public networks in Nanjing saw a year-on-year increase of 46.4%, highlighting the growing importance of online retail [3] Group 3 - The "6·18" sales event has extended into physical retail spaces, with new store openings and promotional activities becoming key highlights of the festival [4] - Companies like Suning and JD are launching new store formats and experiences to attract consumers, focusing on interactive and community-driven shopping environments [4][5] - Suning's new store concept emphasizes experiential shopping, offering various activities to enhance customer engagement and satisfaction [4][5] Group 4 - Suning and JD are leveraging their resources to provide significant discounts on popular products, enhancing the appeal of their offerings during the "6·18" event [5] - JD's flagship store in Jiangbei has doubled its operational area and reported a 180% increase in average daily foot traffic compared to its previous setup [5]