“软硬”齐抓提升文旅服务品质——三论深入学习贯彻省委十二届七次全会精神

Core Viewpoint - The development of the cultural tourism industry in Sichuan is driven by the increasing demand for quality life, emphasizing the need for both hardware and software improvements in tourism services [1][2] Group 1: Infrastructure Development - The quality of cultural tourism projects relies heavily on robust infrastructure, which enhances visitor experiences [1] - Key initiatives include modernizing tourism facilities, improving the quality of accommodations, and optimizing transportation networks to support diverse tourism activities [1] - Specific actions include promoting tourism rest stations and enhancing the layout of tourist signage systems [1] Group 2: Service Quality Enhancement - The vitality of cultural tourism consumption is linked to the improvement of service quality, which encompasses various elements such as dining, accommodation, transportation, and entertainment [2] - The focus is on providing personalized, immersive experiences and enhancing the regulatory framework for tourism services to ensure high standards [2] - Sichuan is positioned as a popular destination for inbound tourism, with policies like 240-hour visa-free transit and immediate tax refunds expected to boost visitor numbers [2] Group 3: Visitor-Centric Approach - The strategy emphasizes placing visitor needs and experiences at the forefront, aiming to convert first-time visitors into repeat tourists [2] - Continuous improvement efforts are necessary to address weaknesses in service delivery, ensuring that Sichuan's cultural tourism gains lasting popularity and economic benefits [2]