济宁农商银行：开展“普及金融知识万里行”主题宣传活动

Core Viewpoint - Jining Rural Commercial Bank is actively promoting financial literacy and consumer rights protection through a campaign themed "Protecting Customer Rights, Enjoying a Safe Life" to enhance public awareness of financial safety and legal rights [1][4]. Group 1: Campaign Objectives - The campaign focuses on safeguarding key demographics, strengthening risk awareness, protecting property security, regulating sales behavior, resisting illegal intermediaries, maintaining financial order, and building a foundation of trust [1]. - The initiative aims to deepen the public's understanding of financial consumer rights and enhance their ability to protect themselves against financial risks [4]. Group 2: Implementation Strategies - The bank has set up various promotional materials in its branches, including brochures on preventing telecom fraud and anti-money laundering, which are readily available for customers [3]. - Staff members are actively engaging with customers in branches, providing face-to-face explanations and answering questions to help them grasp practical financial knowledge [3]. - Outreach efforts include setting up temporary promotional points in high-traffic areas such as shopping districts, schools, and communities, where staff distribute materials and educate the public on various financial topics [3]. Group 3: Public Impact - The campaign has effectively raised public awareness of financial consumer rights and improved financial knowledge and risk prevention capabilities among the community [4]. - There is a noticeable increase in public recognition of financial products and services, contributing to a positive atmosphere for learning and using financial knowledge [4].