青海：提振消费政策落地显效 消费态势回升向好

Core Insights - Qinghai Province has implemented various measures to boost consumer spending, resulting in a positive trend in retail sales [1][2] - From January to May, the total retail sales of consumer goods reached 38.72 billion yuan, with a year-on-year growth of 2.5% [1] - In May alone, retail sales amounted to 9.296 billion yuan, showing a year-on-year increase of 4.5%, marking three consecutive months of over 4% growth [1] Retail Performance - Retail sales of enterprises above designated size grew by 2% from January to May, with an increase of 0.8 percentage points compared to the previous four months [2] - The retail sales growth rates for wholesale, retail, and catering enterprises were 2.8%, 1.1%, and 6.1% respectively, while the accommodation sector's decline continued to narrow [2] - Among 19 major categories of goods, 8 saw an increase and 11 a decrease in retail sales, with home appliances and audio-visual equipment, building and decoration materials, and hardware and electrical materials leading the growth at 45.1%, 27.8%, and 12.4% respectively [2] Policy Impact - The "trade-in" policy has significantly boosted sales in various categories, with wearable smart devices, new energy vehicles, home appliances, and building materials seeing year-on-year sales growth of 210.8%, 45%, 45.1%, and 27.8% respectively [2] - The Qinghai Provincial Department of Commerce plans to continue promoting large-scale consumption through various initiatives, including "Shopping in China," "Foreign Trade Quality Products," and "Home Feast" food month, as well as the "Home Decoration Festival" [2]