爆单！“再揭再厉·网信给荔”网络达人助农首场直播活动带货惠来荔枝6吨

Core Viewpoint - The article highlights the successful promotion and sales of Huizhou lychee through innovative live-streaming marketing strategies, showcasing the fruit's quality and the region's agricultural strengths [1][2][6]. Group 1: Event and Marketing Strategy - A themed media event and live-streaming activity were organized to promote Huizhou lychee, attracting around 30 media outlets and influencers to boost sales [1][2]. - The first live-streaming session achieved impressive sales of 6 tons of lychee, demonstrating the effectiveness of the "media-driven + influencer-led" sales model [1][2]. - The county's commitment to future live-streaming initiatives is evident, with plans to explore various formats to enhance agricultural sales [2][6]. Group 2: Quality and Production - Huizhou is recognized as "the hometown of lychee" in China, with a total planting area of 173,600 acres and over 500 participating growers [2][3]. - The region's unique geographical and climatic conditions contribute to the lychee's exceptional quality, characterized by rich flavor and high sweetness [3][4]. - Huizhou boasts over 50 varieties of lychee, with a focus on mid to late-ripening types available from late June to late July [3][4]. Group 3: Supply Chain and Logistics - The supply chain for lychee sales is meticulously managed, ensuring freshness through careful selection, packaging, and logistics [4][5]. - Collaborations with well-known logistics companies have been established to expedite delivery, ensuring that lychee reaches consumers in optimal condition [4][5]. - Local farmers have secured procurement agreements for 25 tons of lychee with various distributors, enhancing sales stability and pricing [5]. Group 4: Economic Impact and Future Prospects - The total expected lychee production for the county is projected to reach 110,000 tons, marking a record high in both variety and yield [6]. - The promotion of the "Huizhou lychee" brand is translating into tangible economic benefits for local farmers, supported by government initiatives to expand sales channels [6]. - The integration of digital marketing strategies is positioning Huizhou lychee for broader market access, leveraging the digital economy for growth [6].