“以旧换新”加力 “国补”点燃县域家电消费市场

Core Insights - The county-level home appliance market is experiencing a sales peak, with total sales from June 1 to June 20 increasing by 28% month-on-month, driven by strong demand for "trade-in" programs [1] - New popular appliances in the county market include dryers, water purifiers, and dishwashers, indicating a clear trend towards consumption upgrades [1] - Consumers in county markets are increasingly seeking quality living standards comparable to those in first and second-tier cities, leading to a surge in demand for improvement-oriented consumption [1] Sales Trends - The average transaction price for mobile phones, tablets, and computers has significantly increased, reflecting a shift towards higher-quality products [1] - Sales of health monitoring smart devices, such as smartwatches and AI smart glasses, have seen a remarkable year-on-year growth of approximately 500% [1]