Core Insights - Recent consumer reports on social media indicated that Miniso's tapioca cat litter was priced around 3 yuan per bag, raising concerns about potential pricing errors and fulfillment issues [2] - Miniso confirmed that the low price was due to an operational error, and they have since restored the normal price of 15.9 yuan for a 1.25kg bag of cat litter [3] - The company acknowledged that this mistake would result in a loss of nearly one million yuan but committed to fulfilling all orders placed at the erroneous price [3] Company Operations - Miniso issued an apology on June 21, stating that the pricing error occurred on June 20 due to internal operational mistakes, leading to a surge in orders [3] - The company emphasized its commitment to improving internal processes to prevent similar incidents in the future [3] Industry Context - The incident reflects a broader trend where well-known companies have faced similar pricing errors on e-commerce platforms, such as the case with paper giant Jierou, which reported a loss of millions due to a pricing mistake [6] - Miniso is expanding its strategic layout into the pet product sector, having launched official flagship stores for pet supplies on various online platforms [6] - The company, founded in 2013 and listed on the NYSE in 2020 and the Hong Kong Stock Exchange in 2022, reported a revenue increase of 18.9% year-on-year to 4.427 billion yuan for Q1 2025, although adjusted net profit declined by 4.81% to 587 million yuan [6]
猫砂价格一包3元？名创优品承认设置失误，称将履行发货责任