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苏超爆火,赞助商们赢麻了
Xin Lang Cai Jing·2025-06-21 09:05

Group 1 - The Jiangsu Provincial Urban Football League (referred to as Su Super) has gained significant popularity and sponsorship interest, with the number of sponsors increasing from 6 to 19 since its inception on May 10 [1][3][5] - Major brands, including Heineken, have begun sponsoring the league, indicating a shift in perception towards this amateur event, which is now attracting high-profile sponsors typically associated with top-tier competitions [1][3] - The official sponsorship price for the league has surged to 3 million yuan, reflecting the growing demand and interest from sponsors [5][15] Group 2 - Among the 19 sponsors, many are listed companies, showcasing the financial strength and market interest in the league, with a total market capitalization exceeding 4 trillion yuan [6][7][12] - Notable sponsors include Jiangsu Bank, Yanjing Beer, and several other companies from various sectors, indicating a diverse sponsorship base [6][9][10] - The league's success has also led to increased tourism and consumer spending in host cities, with visitor numbers rising by over 48% in certain areas during match weekends [13][14] Group 3 - The economic backdrop of Jiangsu Province, with a GDP surpassing 13 trillion yuan in 2024, supports the league's financial viability and attractiveness to sponsors [15][16][17] - The league has become a platform for local and national brands to engage with consumers, reflecting a deep integration of sports, culture, and commerce [13][15] - The competitive nature among the 13 cities in Jiangsu adds to the league's appeal, as local pride and rivalry drive engagement and viewership [15][17]