Zhong Guo Jin Rong Xin Xi Wang·2025-06-21 09:36Group 1 - The core initiative involves the establishment of the first rural children's playground in Wuyishan, funded by Bama Tea, Meituan, and One Foundation, covering an area of 405.8 square meters with 4,368 blue floating floor tiles [1][3] - Bama Tea officially joined the Meituan Rural Children's Playground program in June 2024, committing to donate funds for playground construction with every group order placed on the Meituan platform, resulting in a total of 103 playgrounds built by June 2025 [2][22] - The new playground benefits thousands of children in key tea-producing areas such as Yunnan, Fujian, and Sichuan, marking Bama Tea as the first deep cooperation partner in the program [2][22] Group 2 - The playground's inauguration was celebrated by teachers and children, highlighting the improved safety and enjoyment for outdoor activities compared to the previous grass surface [7][10] - Bama Tea emphasizes its commitment to social responsibility, believing that true business success is intertwined with community welfare, as stated by the brand center leader [11][13] - The collaboration between Bama Tea and Meituan reflects a shared value of altruism, aiming to protect children's happiness and invest in their future through the "tea as a medium" approach [13][16] Group 3 - Bama Tea's philanthropic efforts extend beyond education, including initiatives in cultural heritage preservation, environmental protection, and disaster relief, showcasing a long-term commitment to community development [16][19] - The company has invested over 36 million yuan in the Wuyishan Tea King competition over six years, promoting local tea farmers' skills and market presence [19] - Bama Tea is also involved in ecological protection strategies, such as the "two cuts and three stays" approach in Yunnan, aimed at reducing resource depletion and maintaining biodiversity [21]