中国电商节助东盟水果输华销路不愁

Core Insights - The "618" e-commerce shopping festival in China saw a significant increase in the sales of Thai durians, with a year-on-year growth of 203% [1] - ASEAN imported fruits are experiencing a growing trend in sales on e-commerce platforms in China, with total online retail sales of ASEAN products reaching 4.13 billion yuan in the first four months of 2025 [1] - Guangxi is enhancing its influence in China-ASEAN live e-commerce cooperation by organizing promotional activities to expand the sales channels for ASEAN fruits [1] Group 1 - The "618" e-commerce shopping festival highlighted the increasing demand for Thai durians, indicating a robust market for ASEAN fruits in China [1] - Guangxi's e-commerce initiatives, including live-streaming sales and partnerships with top e-commerce influencers, are aimed at promoting ASEAN fruits and local agricultural products [1][3] - The collaboration between Guangxi and ASEAN merchants is fostering cross-border trade, with Vietnamese companies looking to leverage Guangxi's advantages to enter the Chinese market [1][2] Group 2 - The rapid development of cross-border e-commerce in China is attracting Vietnamese entrepreneurs, who are eager to learn and promote their products through Chinese platforms [2] - Local initiatives in Guangxi, such as live-streaming events, are designed to showcase the quality and freshness of ASEAN fruits, enhancing consumer engagement [3] - The ongoing efforts to facilitate the entry of ASEAN fruits into the Chinese market reflect a strategic approach to capitalize on regional trade opportunities [1][3]