数娱工场 | 人气项目排队超1小时 诸多疑问待解——乐高乐园试运营首日见闻

Core Insights - Shanghai Lego Land officially launched its public trial operation on June 20, 2023, primarily targeting visitors who purchased limited annual passes or hotel packages in early May [1] - The park's ticket sales for the official opening on July 5 have not yet sold out, indicating a lukewarm market response compared to competitors like Shanghai Disneyland and Beijing Universal Studios [2] - The park's location is criticized for being too far from central Shanghai, with a travel time of over 80 minutes compared to Disneyland's 50 minutes, which may deter potential visitors [2] Ticket Sales and Market Response - As of June 21, 2023, tickets for the official opening on July 5 remain unsold, contrasting sharply with the rapid sell-out of tickets for other major theme parks [2] - The ticket pricing structure has been deemed high, with children's tickets starting at 255 yuan and adult tickets at 319 yuan, peaking at 599 yuan during peak times [9] Visitor Demographics and Experience - The primary demographic for the park consists of families with children aged 2-12, with adults showing less enthusiasm for the attractions [3][9] - Popular attractions include the Lego Big Roller Coaster, with reported wait times varying significantly, indicating a mixed experience for visitors [6][9] Transportation and Accessibility - The park's remote location poses challenges for accessibility, with limited nearby attractions to enhance the overall travel experience [2] - Visitors have expressed concerns about potential traffic congestion during peak seasons, which could further impact attendance [2] Hotel and Accommodation Concerns - The Lego Land hotel has faced criticism for high prices and strict compensation policies, with family rooms priced at 2400 yuan on weekdays and 3200 yuan on weekends [10] - The hotel’s check-in and check-out times have been compared unfavorably to other theme parks, although the management claims this aligns with global standards [13] Legal and Policy Issues - The hotel’s compensation policy for damages to Lego models has raised legal questions regarding the reasonableness of the compensation range set between 2500 to 15000 yuan [14]