沉浸式文旅体验邀民众“入戏”

Core Insights - The article highlights the shift in China's cultural tourism projects from functional to experiential, inviting tourists to engage deeply with local culture and history through immersive dining and entertainment experiences [1][2] Group 1: Immersive Cultural Tourism - Immersive cultural tourism projects are transforming traditional tourism by allowing visitors to become part of the experience, such as dining in themed settings that reflect local history and culture [1][2] - Examples include the "Imperial Banquet" in Hangzhou and the "Martial Emperor Feast" in Luoyang, which integrate local cultural elements and performances to enhance visitor engagement [1] - The trend is expanding to smaller cities and towns, with projects like "Snowy Ningguta" in Heilongjiang and "Follow the Leader to the County" in Shandong gaining popularity [1] Group 2: Economic Impact and Development - The transformation of old grain warehouses into immersive theaters demonstrates the potential for cultural tourism to drive local economic growth by attracting visitors and generating revenue across various sectors, including dining and accommodation [2] - Local governments are actively promoting the development of immersive tourism projects as part of rural revitalization efforts, creating a complete industry chain that benefits the community [2] - The integration of local culture, such as the incorporation of silk culture and historical narratives in immersive experiences, helps to sustain and enhance the local economy [2] Group 3: Technological Integration - Immersive tourism leverages advanced technologies like holography, naked-eye 3D, and sound and light effects to create engaging experiences that resonate with visitors [2] - The essence of immersive tourism is to transform tourists from passive observers into active participants, enhancing their connection to the cultural narratives being presented [2]