Group 1 - The core concept of the article revolves around the rising trend of "food blind boxes," which are low-priced packages of unsold food items, appealing particularly to the younger generation seeking novelty and value [1][2]. - Food blind boxes are marketed as a solution to food waste, allowing businesses to reduce inventory costs while providing consumers with affordable options, thus creating a win-win situation for all parties involved [1][2]. - The popularity of food blind boxes reflects a shift in consumer behavior, where younger consumers prioritize value, experience, and social impact over traditional purchasing methods [2]. Group 2 - The pricing strategy of food blind boxes effectively segments the market, attracting price-sensitive consumers while maintaining the original customer base for higher-priced dining options [2]. - Purchasing food blind boxes not only offers consumers savings but also contributes to a movement against food waste, fostering a sense of community and shared values among consumers [2]. - The trend indicates a deeper transformation in the consumption patterns of younger generations, who are increasingly inclined to combine cost-effectiveness with experiential and social value in their purchasing decisions [2].
食品盲盒里的消费密码
Jing Ji Ri Bao·2025-06-21 22:29