鲁书出海呈现新趋势

Core Insights - The article highlights the growing trend of Shandong's publishing industry in international markets, particularly through children's literature and digital publishing initiatives [2][3][4]. Group 1: International Expansion of Shandong Publishing - The 31st Beijing International Book Fair showcased a significant interest in Shandong's published works, with numerous copyright transactions and collaborations [2]. - Tomorrow Publishing, a representative from Shandong, has exported 146 book titles to over 20 countries, covering 17 languages, with 103 titles already published abroad [3]. - The "Nishan Book House" project has successfully established 124 locations across 45 countries, promoting over 60,000 book titles to international readers [5]. Group 2: Digital Publishing and Transformation - Shandong publishing institutions are increasingly recognizing the importance of digital publishing and are actively engaging in digital transformation [4]. - Qingdao Publishing has emerged as a leader in digital publications, with a focus on e-books and audiobooks, which are favored by overseas users [3]. - The "Nishan Collection" project has made significant strides in digital offerings, with nearly 6,000 digital titles available to global readers, serving over 300,000 users [5]. Group 3: Innovative Collaboration and Cultural Exchange - The establishment of a Chinese-themed bookstore in Uzbekistan marks a new collaboration between Shandong Science and Technology Publishing and local publishers, aiming to enhance cultural exchange [4]. - The "Meet Taishan" YouTube channel project aims to present Chinese stories in a more youthful and international manner, catering to overseas audiences [4].