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Core Insights - Wanda Film launched the "Super Entertainment Rights Day" free movie screening event, marking the beginning of the 2025 summer movie season [1][3] - The event attracted over 400,000 users to offline theaters, achieving an average attendance rate of over 49% and a 30% increase in visitor numbers [1][3] - The initiative also boosted foot traffic to offline shopping malls by over 80,000 people and increased mall consumption by over 80 million [3] Group 1 - The "Super Entertainment Rights Day" distributed a total of 1 million "Super Entertainment Gift Packs," allowing users to redeem free movie tickets for specified films [1] - The event generated significant online buzz, with a total exposure of over 250 million on social media platforms, indicating strong public interest [3] - Wanda Film's chairman introduced the "Super Entertainment Space" strategy, emphasizing the cinema's role as a high-frequency, high-traffic offline terminal for market engagement [3][5] Group 2 - The company plans to establish "Super Entertainment Rights Day" as an annual event in the film industry, aiming to attract more audiences and enhance market performance during the summer season [5] - Industry insiders expressed optimism that such events could revitalize cinema attendance and contribute positively to the film industry's recovery [5]