Core Viewpoint - The launch of the short drama "Zhe Tian" by Zhangyue Technology marks a significant integration of AI technology with live-action production, establishing a new benchmark in the industry [2][5]. Group 1: Short Drama Business Development - The short drama business has become the largest segment for Zhangyue Technology in Q1 of this year, highlighting its importance in expanding content expression and optimizing user engagement [2]. - The company has developed a rich reserve of short drama content and is continuously expanding its production capacity, promoting its own short drama app to build user assets [3]. Group 2: AI Technology Integration - AI technology has been deeply integrated throughout the production of "Zhe Tian," from character design to modeling and rendering, resulting in cost reduction and quality enhancement [2][3]. - The use of AI "image-to-video" technology has enabled efficient and precise construction of virtual characters and scenes, enhancing visual effects through complex algorithms [3]. Group 3: Market Trends and Future Directions - The short drama market is growing, with content forms evolving and incorporating new elements like AI, which is seen as a trend that Zhangyue Technology is capitalizing on [3]. - The company aims to evolve AI short dramas from being mere "efficiency tools" to "creative catalysts," ultimately achieving an upgrade in narrative through technology [5]. Group 4: Industry Collaboration and Ecosystem - Zhangyue Technology has established a unique collaborative ecosystem in the AI short drama industry, integrating technology, empowering creators, and promoting global development [4]. - The company collaborates with leading technology partners and content creators to enhance IP adaptation quality, creating a dual-driven ecosystem of "AI + human" [4].
掌阅科技:《遮天》短剧开播 深化AI和IP与短剧业务融合