New Subsidiary in Mexico: SOUEAST Debuts S06 i-DM, S07, S09, Pushes Advanced New Energy Tech

Core Insights - SOUEAST has officially entered the Mexican market, launching three new models aimed at urban mobility, marking a significant step in its Latin American expansion [1][11][12] Product Launch - The company introduced three urban-focused models: - The S06 i-DM, a hybrid SUV with a pure electric range of 114 km and a combined range exceeding 1,000 km, designed for daily commuting and urban traffic [3] - The S07, an intelligent C-class SUV featuring dual 12.3-inch screens and full ADAS, targeting trendy urban youth [5] - The S09, a flagship D-class SUV with spacious dimensions and a robust 2.0T engine, catering to multi-passenger needs [6] Business Strategy - SOUEAST is committed to a localized business strategy in Mexico, planning to establish 40 showrooms by the end of 2025 and expand to 50 in 2026 [9] - The company is setting up a regional spare parts center for Latin America to ensure 100% parts availability and 24-hour delivery [10] Commitment to Sustainability - The launch reflects SOUEAST's dedication to green mobility, aiming to provide smart and eco-friendly solutions for urban youth while contributing to Mexico's green transition [11] - The company plans to introduce more new energy vehicle (NEV) models as part of its sustainable development goals [11] Global Expansion - Since initiating its globalization strategy in 2024, SOUEAST has entered over 30 countries and regions, with plans to expand to more than 80 markets and establish over 2,000 outlets within five years [12][13]