IReader Technology(SH:603533) Bei Jing Ri Bao Ke Hu Duan·2025-06-22 04:10Core Viewpoint - AI technology is increasingly integrated into the short drama production sector, with a focus on enhancing quality rather than efficiency [1] Group 1: AI Integration in Short Drama Production - The short drama "Zhetian," produced by Zhangyue Technology, has premiered online, utilizing a hybrid production model that combines AI technology with live-action filming [1] - The company views AI as a tool for refining works rather than a means for mass production or technology-driven creation [1] - The overall investment in "Zhetian" is in the million-level range, with AI technology costs accounting for less than 30% [1] Group 2: Industry Insights and Challenges - The current barriers to large-scale, full-process AI application in the industry are more related to efficiency and actual results rather than costs [1] - The short drama market does not face issues with supply quantity, and mass production of homogenized content using AI is not commercially viable [1] - The core value of AI in short dramas currently lies in enhancing quality, such as using AI for "image-to-video" technology to create virtual scenes and characters [1]