红星美凯龙入津23周年庆典圆满落幕“热NOW非凡”

Core Insights - The celebration marks the 23rd anniversary of Red Star Macalline's presence in Tianjin, highlighting the brand's evolution and its integration with the city [1][3][11] - The event featured brand ambassador Dilireba, who engaged with the audience, enhancing the brand's youthful image [5][9] - Red Star Macalline is shifting from a traditional home furnishing retailer to a lifestyle leader, focusing on scene-based, high-end, and intelligent strategies for future growth [11][13] Strategic Developments - The "3 + Star Ecosystem" strategy and the "M + Home Design Center" were key highlights, indicating a dual focus on high-end appliances and comprehensive design services [6][8] - The company plans to introduce 2,000 design studios and over 8,000 designers by 2025, aiming to create the largest home design service network in China [8] Brand Engagement - The celebration included interactive segments like the "Wishing Bottle" where audience members shared their hopes for the brand, showcasing community engagement [9] - The event concluded with a symbolic cake-cutting ceremony, emphasizing the brand's connection with its customers and the local community [9][13]