他们的故事｜在“酱园弄”邂逅裁缝、面馆店主和老街主理人，揭秘他们的生意经

Core Viewpoint - The release of the film "Jiangyuan Alley: The Suspense Case" has significantly increased tourist traffic to Shanghai's Zhapu Road Film and Television Street, inspiring local tailors and shop owners to integrate film elements with traditional industries, exploring new opportunities for cultural tourism integration [1][4][11]. Group 1: Film Impact on Local Economy - The film's official release on June 21 has attracted numerous visitors to Zhapu Road, a street that showcases the historical aesthetics of 80 years ago [4]. - Local artisans, including tailors, are leveraging the film's popularity to extend related industries, with some traditional craftsmen opening shops to combine traditional culture with micro-films [4][10]. - The film's production has led to the preservation of props and settings in Zhapu Road, which has become a hub for film-related tourism and activities [10][20]. Group 2: Tailoring Business Transformation - Tailor Lü Fang, a red-collared tailor, has shifted his business focus from custom suits to promoting traditional Chinese clothing, creating over 1,000 pieces of long gowns and qipaos [6][7]. - Lü Fang's shop now offers costume rentals for film-related events, enhancing his business model by catering to both individual and corporate clients [8][10]. - The integration of film elements into his business has led to the idea of creating immersive micro-films for customers, further expanding his service offerings [10][11]. Group 3: Restaurant Business Development - Restaurant owner Yu Jian, who participated in the film's production, opened a noodle shop that incorporates film memorabilia and offers discounts to movie ticket holders [14][16]. - The restaurant experiences a daily foot traffic of approximately 300 customers, with plans to enhance evening business by developing a night market [16]. - Yu Jian's venture reflects the broader trend of integrating film culture into local dining experiences, capitalizing on the film's popularity [16][20]. Group 4: Film and Cultural Tourism Integration - Shen Bin, the producer of "Jiangyuan Alley: The Suspense Case," is focused on developing Zhapu Road Film and Television Street as a cultural tourism destination, incorporating various business models such as restaurants, tailoring shops, and prop rentals [18][20]. - The street has seen a surge in visitors due to promotional activities linked to the film, including discounts for ticket holders and themed events [20][23]. - Future plans include expanding the cinema's role to host cultural events and performances, further blending film with tourism and local culture [23].