消费新观察｜百年茶馆生出业态“新枝”

Core Viewpoint - The transformation of Peng Town showcases the integration of traditional consumption with modern business, highlighted by the thriving tea culture and the emergence of diverse new businesses [1][2][3] Group 1: Traditional Tea Culture - The historical significance of the Guanyinge Old Teahouse, established during the Ming Dynasty, remains a central attraction for both locals and tourists [1] - The number of teahouses in Peng Town has increased from two over 30 years ago to over 100 today, indicating a significant growth in traditional tea consumption [2] Group 2: Modern Business Integration - The influx of young consumers and tourists has revitalized the old teahouse, leading to a surge in business for nearby establishments, including a coffee shop that combines leisure and cultural exchange [2] - New businesses, such as a coffee shop and a handmade craft store, have been established in response to the growing interest in cultural and artisanal products among younger demographics [2][3] Group 3: Ecological Development of the Old Street - The unique ecosystem of Peng Town's old street is characterized by the coexistence of traditional teahouses and diverse new businesses, creating a vibrant commercial atmosphere [3] - Local government efforts have led to the introduction of 155 new businesses across various sectors, including coffee, cultural creativity, and traditional clothing, while preserving the essence of traditional trades [3]