Should You Buy Roblox Stock After Its Surge to $100?

Core Viewpoint - Roblox is experiencing significant growth, nearly doubling in value since April 2025, and is close to a 52-week high, driven by strong quarterly revenue growth and the popularity of new games [1][2]. Financial Performance - The company has achieved over 20% quarterly revenue growth year-over-year for seven consecutive quarters [1]. - Roblox generated $3.8 billion in revenue over the last four quarters while spending $1 billion in developer exchange fees, indicating a strong investment in user-generated content [7]. User Engagement - Daily active users increased by 26% year-over-year to 97.8 million in the first quarter, with 62% of users being older than 13, expanding the addressable market [8]. - The success of the game "Grow a Garden," which has over 2 million daily players, exemplifies Roblox's ability to attract and retain users through engaging content [9]. Growth Strategy - Roblox's management targets over 20% compound annual growth in revenue through at least 2027 and aims to capture 10% of the $180 billion annual video game market [10]. - The platform's user-created content strategy is a lower-risk model compared to traditional game publishers, allowing for rapid content generation and user engagement [6]. Market Opportunities - Roblox is entering the digital advertising space with a partnership with Google Ads to launch video ad formats, tapping into the $700 billion digital ad market [12]. - The combination of interactive entertainment and social media on the platform positions Roblox well for future growth [13].