Core Viewpoint - The establishment of the Yingde Black Tea Promotion Center in Jinan marks a significant step in expanding the market presence of Yingde Black Tea in northern China, enhancing its brand influence and market share [4][19][41]. Group 1: Promotion Center Establishment - The Yingde Black Tea Promotion Center was officially inaugurated in Jinan on June 21, coinciding with the Jinan Tea Expo [2][3]. - This center is part of a strategic initiative to connect the tea markets of Lingnan and North China, facilitating deeper cooperation between the regions [12][13]. - The center aims to serve as a cultural hub, marketing platform, product innovation base, and a model for government-enterprise collaboration [23][25][26]. Group 2: Market Impact and Financial Goals - Yingde Black Tea has become a key driver of income for farmers, contributing to the local economy as part of a broader initiative to develop five hundred billion-level modern agricultural industries [7][8][9]. - The overall output value of the five major agricultural industries in Qingyuan is projected to exceed 40 billion yuan by the end of 2024, with a year-on-year growth of 32.67% [17]. - Yingde Black Tea's brand value has reached 5.178 billion yuan, making it the top brand in the national black tea category, which is crucial for enhancing its market presence in northern regions [18][19]. Group 3: Company Initiatives and Innovations - Yingde Jiqingli Tea Co., a leading enterprise in the Yingde Black Tea industry, has implemented innovative practices and emphasizes organic cultivation in its tea gardens [29][34]. - The company has developed a multi-faceted growth model that integrates tourism, education, and digital empowerment, attracting over 600,000 visitors annually [35][36]. - The promotion center will host various events such as tasting sessions and cultural lectures to deepen market penetration in Jinan and the broader Shandong province [46][47].
南茶北香!英德红茶济南推广中心正式揭牌
Nan Fang Nong Cun Bao·2025-06-22 09:03