让世界共享中药瑰宝——探访第9届南博会中药材产业馆

Core Insights - The 9th China-South Asia Expo features a dedicated Traditional Chinese Medicine (TCM) exhibition hall, showcasing over 1,500 TCM products from more than 160 companies, emphasizing the theme "Yunnan Herbal Medicine, Shared with the World" [2][3] - Yunnan is a major province for TCM cultivation in China, with significant products like Tianma and Sanqi being highlighted at the expo [2][3] - The expo serves as a platform for companies to promote their products internationally, with a focus on modernizing traditional practices and expanding into global markets [4] Industry Overview - The TCM industry is experiencing a transformation from traditional cultivation to modern industrial practices, as seen in the establishment of processing facilities for products like Tianma [3] - The Yunnan Seven-Dan Pharmaceutical Co. has introduced innovative products such as fresh Sanqi extract, which has gained popularity among younger consumers, achieving online sales of 180 million yuan last year [3] - Yunnan Baiyao Group is actively expanding its international presence, targeting markets in South Asia, Southeast Asia, and North America, with a focus on adapting product packaging for different cultural contexts [4] Future Prospects - The Yunnan provincial government plans to implement key projects aimed at increasing TCM cultivation to over 10 million acres and achieving an annual output of over 1.5 million tons by 2027, with a total industry value exceeding 200 billion yuan [4] - The expo highlights the growing interest and investment in the TCM sector, indicating a robust future for the industry as it seeks to integrate traditional practices with modern consumer demands [4]