狂揽小米等21家赞助商 苏超凭什么？

Group 1 - The Jiangsu Super League (苏超) has attracted significant brand attention, with 21 sponsors including well-known companies like JD Group, Yili Group, and Xiaomi Group, leading to a surge in sponsorship prices to 3 million yuan for the entire season [1] - The league's strong brand appeal is attributed to its local roots and vibrant football culture, which companies see as a unique value to engage with [1][3] - The league's self-marketing policy has effectively stimulated the synergy between the league's IP and the city's IP, enhancing brand exposure and value for local sponsors [3][4] Group 2 - The sponsorship structure of the Jiangsu Super League includes a multi-tiered system with various categories such as title sponsor, strategic partners, and official suppliers, allowing for extensive market coverage [2] - The league has successfully created a marketing model that leverages multi-scenario exposure, cultural symbols, and user-generated content, resulting in high brand visibility for sponsors [2] - The integration of local brands with the league reflects a deep connection between businesses and cities, fulfilling emotional needs and enhancing local identity [3] Group 3 - Experts suggest that the league should evolve into a responsible brand, collaborating with government departments to plan comprehensive commercial layouts and explore a cycle of "public welfare driving business, and business supporting public welfare" [4] - The league's success has inspired other provinces to launch their local football leagues, indicating a growing trend in regional sports branding [3] - Recommendations for sustainable operations include establishing a league alliance standard, a commercial development system, and a mechanism for industry-city linkage to ensure long-term viability [4]