Zheng Quan Ri Bao·2025-06-22 15:11Group 1 - The article emphasizes the importance of financial innovation by banks to support the high-quality development of the cultural and tourism industry in China, driven by favorable government policies [1][3] - Banks are encouraged to actively participate in local cultural and tourism consumption promotion activities, collaborating with government departments and enterprises to offer consumer vouchers and diverse credit support [1][2] - The need for banks to tailor financial services to different age groups, such as family-oriented services for parents, educational travel financing for students, and user-friendly banking for the elderly, is highlighted [2][3] Group 2 - Banks are urged to provide financial support for cultural entertainment projects and large-scale performances, helping enterprises enhance content quality and expand their offerings [2][3] - The article discusses the role of banks in fostering new cultural consumption scenarios, including financing for immersive tourism projects and digital upgrades for cultural spaces [3] - It stresses the importance of improving the consumer environment by enhancing service levels, optimizing ticketing systems, and providing convenient financial services for inbound tourists [3]