Zheng Quan Ri Bao·2025-06-22 15:10Core Viewpoint - The integration of financial services with sports and cultural tourism in Jiangsu Province is driving local economic growth, particularly through the 2025 Jiangsu Urban Football League (Su Super) [1][2]. Group 1: Financial Institutions' Role - Jiangsu Bank serves as the title sponsor of the Su Super, innovating financial services by launching a "Su Super Zone" on its mobile banking app, offering ticket discounts and promotional benefits [1]. - The bank has introduced a "Su Super co-branded card" that stimulates growth in dining and cultural tourism consumption, effectively linking financial services with tourism [1]. - Zijin Property Insurance Co., Ltd. provides insurance services for the event, ensuring the safety of players and staff, thereby reducing risks for the event organizers [1]. Group 2: Support for Cultural Tourism Industry - Chinese Bank Jiangsu Branch has signed a strategic cooperation agreement with the Jiangsu Provincial Department of Culture and Tourism, increasing credit investment in scenic area construction and related projects, with a credit balance of 15.529 billion yuan in the cultural tourism sector as of May [2]. - The Su Super has spurred a surge in cultural tourism, with Meituan Travel reporting a 305% year-on-year increase in scenic area bookings from June 3 to 8, creating a positive cycle of "watching matches - tourism - consumption" [2]. Group 3: Future Directions for Financial Empowerment - Financial institutions are encouraged to tailor financial products for different entities in the cultural tourism industry, such as scenic spots and hotels, and to leverage digital technology for an integrated service system [3]. - There is a need for financial institutions to develop exclusive financial products for small and micro enterprises in the cultural tourism sector, enhancing service convenience and efficiency through fintech [3]. - Financial support for upstream and downstream industries related to the Su Super is essential, including lifecycle financial services for sports equipment manufacturers and affordable credit products for small and medium enterprises [3].