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一张门票10元的草根赛事成为新消费密码 草根“苏超”引爆经济盛宴
Shen Zhen Shang Bao·2025-06-22 16:28

Group 1 - The "Su Super" league has achieved a record attendance of 36,712 spectators for a single match, surpassing the previous record of 30,800 [1] - The league has attracted significant sponsorship interest, with companies like JD.com and Yili investing 3 million RMB for sponsorship positions, indicating a growing commercial value [2][3] - The number of sponsors has increased dramatically, with the official strategic partners rising from 1 to 7 and official sponsors from 1 to 5, reflecting the league's expanding influence [2][3] Group 2 - The economic impact of the "Su Super" league is projected to exceed 300 million RMB for the entire season, with each city expected to gain over 20 million RMB [3] - The league has stimulated tourism, with a 305% increase in bookings for Jiangsu attractions and a 407% surge in searches for sports bars [3] - The stock prices of companies related to football and sports have seen significant increases, indicating a positive market response to the league's success [4] Group 3 - The league's unique structure, featuring 516 registered players with a majority being amateur athletes from various professions, has broken traditional barriers in professional sports [5] - The competition among cities has become a focal point, with local rivalries enhancing the league's appeal [5] - The infrastructure in Jiangsu, including large stadiums and affordable ticket prices, has supported high attendance rates, outperforming professional leagues [5] Group 4 - The success of the "Su Super" league has inspired similar initiatives in other regions, such as the announcement of the "Guangdong Province Super" league [6] - Concerns have been raised about the sustainability of the league's popularity, particularly regarding the quality of play and the high percentage of part-time players [6] - Jiangsu province is implementing measures to maintain audience engagement and enhance the overall experience, including incentives for attracting out-of-province spectators [6]