演唱会票根秒变“万能消费卡” 龙岗深度释放票根经济发展势能

Core Insights - The article highlights the booming event economy in Longgang District, Shenzhen, driven by a series of high-profile concerts and sports events, which have significantly increased local tourism and consumption [1][4]. Group 1: Event and Economic Impact - Longgang District has hosted 93 large-scale events in the previous year and 60 events by June 12 this year, with an additional 32 expected in the second half of the year [1]. - Major events, such as concerts by Jay Chou and Mayday, have led to full hotel bookings and attracted fans from across provinces, showcasing the area's appeal [1]. - The "ticket economy" concept is being leveraged to stimulate secondary consumption in dining, accommodation, and shopping, transforming a single ticket purchase into a comprehensive experience [2][4]. Group 2: Consumer Engagement Strategies - Longgang District has introduced a "ticket root economy" that connects various consumption scenarios, allowing concert tickets to unlock discounts on hotels and attractions [2]. - The district's cultural and tourism bureau has implemented three main strategies to enhance consumer experience: discounted hotel packages, free KTV sessions for ticket holders, and exclusive discounts at local businesses [3]. - The collaboration with 372 merchants across eight major shopping districts has resulted in various promotional offers, including discounts and special deals for ticket holders [3]. Group 3: Data and Performance Metrics - Data from the Longgang District Business Bureau indicates significant increases in foot traffic and sales during major events, with a 20.35% increase in foot traffic and a 12.1% increase in sales during a concert by Sun Yanzi [4]. - The concert by Ren Xianqi saw even higher increases, with foot traffic up by 52.6% and sales by 31.98% [4]. - The development of the "ticket root economy" is centered around two key elements: the ticket as a flow entry point and discounts as a consumption driver, which together activate the entire consumption chain [4][5]. Group 4: Future Developments - Longgang District aims to enhance its event-driven economy by exploring deeper collaborations with event organizers and ticket platforms to provide immediate discount information upon ticket purchase [5]. - The district is also looking to create an "all-in-one" electronic card that integrates various discounts across different consumption scenarios, inspired by successful models from other cities [5].