Zheng Quan Ri Bao·2025-06-22 16:46Core Insights - The AI digital human market in China is projected to reach approximately 4.12 billion yuan in 2024, reflecting a year-on-year growth of 85.3% [1] - The rapid growth of the domestic AI digital human market is driven by advancements in technology, particularly in generative AI and large model technologies, leading to a shift from concept to large-scale application by 2025 [1] - Baidu's high-persuasion digital human represents a new era in intelligent e-commerce, characterized by a highly coordinated "form, spirit, sound, and appearance" that can think, make decisions, and collaborate on specific tasks [1] Technological Advancements - Significant breakthroughs in deep learning and natural language processing (NLP) have enabled digital human anchors to perform at levels comparable to real human anchors [2] - Baidu's multi-modal collaborative digital human technology, based on Wenxin 4.5T, achieves dynamic decision-making and real-time interaction, resulting in a highly expressive and engaging digital human [2] - The cost of producing a single digital human has been reduced from tens of thousands to double digits, representing a cost reduction of over 90% compared to traditional human filming methods [2] Market Applications - AI digital humans are rapidly gaining traction in various sectors, including live e-commerce, government services, and healthcare, contributing to cost reduction and efficiency improvements [3] - In the live streaming sector, Baidu's digital human attracted over 13 million viewers and generated a GMV exceeding 55 million yuan, outperforming previous human-led events [4] - The financial sector has seen the deployment of digital humans in apps, serving over 5 million users with a problem resolution rate of 85% and a satisfaction rate exceeding 90% [4] Industry Landscape - Major companies are diversifying their strategies in the AI digital human space, with a focus on multi-modal interaction and scenario-based customization [3][4] - Leading firms are actively building ecosystems by opening their technologies and platforms to partners, fostering the growth of the AI digital human industry [4] - Continuous technological breakthroughs, effective cost control, and expanding application boundaries are driving the future development of AI digital humans [5]