中国IP品牌何以“乘风破浪” 向世界讲好中国故事

Group 1: Cultural Impact and Global Reach - The popularity of Chinese IPs, such as the animated film "Ne Zha" and the game "Black Myth: Wukong," has significantly increased global interest in Chinese culture and mythology [4][6] - The success of these cultural products demonstrates the ability of Chinese stories to resonate with international audiences, transcending language and cultural barriers [3][4] - The overseas reception of "Ne Zha" highlights the emotional themes of family, friendship, and justice, which connect with viewers worldwide [4] Group 2: Gaming Industry Contributions - The game "Black Myth: Wukong" achieved over 18 million sales on Steam within a month, indicating a strong global market for Chinese-developed games [6] - The game has sparked interest in Chinese literature, particularly "Journey to the West," among international players, showcasing a growing curiosity about Chinese mythology [6] - "Genshin Impact" has also contributed to the global popularity of Chinese culture, with its narrative elements leading to a resurgence of interest in traditional Chinese performing arts like Peking opera [6] Group 3: Emerging Trends in Cultural Products - The rise of micro-dramas and online literature from China has created a new wave of cultural phenomena, with micro-dramas being recognized as a significant international cultural trend [9][10] - The micro-drama industry is expanding rapidly, with Chinese productions gaining traction in overseas markets, particularly in the U.S. [10] - Online literature has seen a surge in popularity, with platforms like WebNovel reporting nearly 300 million overseas users and 700,000 original works, indicating a robust international readership for Chinese narratives [10][11] Group 4: Business Strategies and Market Expansion - Companies like Pop Mart are focusing on global expansion by customizing their offerings to local markets, which has led to significant growth in overseas sales [8] - The strategy of retaining cultural elements in translations, as seen in the gaming industry, reflects a commitment to preserving the essence of Chinese culture while appealing to international audiences [4][6] - The increasing number of overseas creators inspired by Chinese culture signifies a collaborative approach to cultural exchange and market growth [10][11]