企业应主动求变探索破“卷”之道

Core Viewpoint - The recent meeting held by the Ministry of Industry and Information Technology and other departments emphasizes the need to combat "involutionary" competition in the new energy vehicle sector, advocating for long-termism and quality over short-term cost-cutting measures [1] Group 1: Involutionary Competition - "Involutionary" competition is characterized by low-quality, homogeneous, and excessive disorderly competition, often leading to price wars and low-profit operations, particularly in the context of a slowing global economy and shrinking market space [1] - The urgency and necessity of addressing "involutionary" competition have been highlighted in recent government reports and meetings, indicating a strong policy direction towards comprehensive rectification [1] Group 2: Strategies for Companies - Companies should shift from "passive involvement" to "active engagement," focusing on innovation across various dimensions, including technology, management, and service models, to break the cycle of homogeneous competition [2] - Embracing new technologies such as artificial intelligence is crucial for companies to enhance production efficiency and create differentiated competitive advantages [2] - Exploring new markets and meeting emerging demands can help companies avoid "involution," with a focus on cultivating independent innovation capabilities and core competitiveness to establish a sustainable competitive edge [2] Group 3: Governance Framework - A comprehensive governance framework involving the government, society, and enterprises is necessary to effectively address "involutionary" competition, integrating market regulation, precise industrial policy guidance, and flexible business operations [3]