“森森”入耳，文旅品牌这样远播

Core Viewpoint - The Huanghai Forest Ecological Tourism Resort is leveraging subway voice announcements in various cities to enhance brand visibility and attract visitors, aligning with national goals to develop the cultural tourism industry as a pillar sector [1][3][7]. Group 1: Marketing Strategy - The resort has initiated voice broadcasts in subway systems of cities like Nanjing, Wuxi, and Changzhou to promote its brand, aiming for high-frequency exposure to commuters [1][2]. - The strategy has generated curiosity among passengers, leading to increased online searches and planned visits, particularly among families and students [2][6]. - The resort's management believes that being "heard" in close proximity to potential visitors is crucial for business opportunities, utilizing the subway as a new media platform [3][4]. Group 2: Unique Selling Proposition - Huanghai Forest boasts diverse ecosystems, including forests, oceans, and wetlands, and is recognized as the largest plain forest in coastal areas, making it an ideal summer retreat with temperatures 5°C lower than urban areas [4][6]. - The resort emphasizes its "zero carbon" initiatives and offers a variety of eco-friendly tourism products, including educational and recreational activities [4][6]. Group 3: Visitor Growth and Economic Impact - The resort has seen a significant increase in visitor numbers, from approximately 600,000 in 2020 to a peak of 3.61 million in 2024, indicating growing popularity [6]. - During the recent May Day holiday, the resort reported a revenue of 9.52 million yuan, a 15% increase year-on-year, with visitor numbers up by 21.4% compared to the previous year [6]. Group 4: Future Plans - Huanghai Forest plans to expand its subway advertising to achieve full coverage across provincial cities and explore new marketing avenues, including international conference hosting and enhanced digital services [8]. - The resort aims to differentiate itself in a competitive market by fostering collaborations and expanding its brand presence beyond regional boundaries [8].