湖北广水——鲜桃飘香致富路

Core Insights - The price of "Yanzhi Hong" fresh peaches has exceeded 5 yuan per pound this year, with many customers pre-ordering online [1] - The "Yanzhi Hong" peach industry has significantly boosted local employment and income, with an expected 20% increase in revenue this year compared to last year [1][2] - The total sales of fresh peaches reached 450 million yuan last year, with 70% of sales coming from online channels [1][2] Group 1: Industry Development - "Yanzhi Hong" fresh peaches were included in the agricultural product geographical indication protection range in 2010 and ranked among the top 20 regional public brands in Hubei in 2020 [2] - A comprehensive quality control system has been established for the entire process of planting, harvesting, processing, and storage, supported by local agricultural and market regulatory departments [2] - The industry has developed e-commerce live streaming, production processing, cold chain logistics, and leisure picking, contributing to a total industry chain output value exceeding 1 billion yuan [1][2] Group 2: Future Goals - The local government aims to expand the planting area of "Yanzhi Hong" peaches to over 100,000 acres, with more than 600 large-scale operators and an annual output exceeding 150,000 tons within five years [3] - The brand value is targeted to exceed 2 billion yuan, with the total industry chain output value expected to surpass 5 billion yuan [3]