Huan Qiu Wang Zi Xun·2025-06-22 23:05Core Insights - The rapid growth of the "instant retail" industry in China is reshaping consumer habits and driving new growth, with a projected market size of 780 billion yuan in 2024 and expected to exceed 2 trillion yuan by 2030 [1][2] Group 1: Industry Growth and Trends - Instant retail is characterized by the "30-minute delivery" model, which has become a game changer in daily life as consumers increasingly turn to smartphone apps for various purchases [1] - Major Chinese e-commerce giants like Alibaba, JD.com, and Meituan are investing heavily in this model to meet the rising consumer demand for speed and convenience [1][2] - A report indicates that over half of consumers born after 1995 prefer same-day delivery and are willing to pay more for faster service [2] Group 2: Consumer Behavior and Preferences - Consumers are attracted to the convenience of on-demand purchasing, allowing them to avoid stockpiling everyday items [2] - The appeal of instant retail extends beyond convenience, as cost-conscious shoppers enjoy the satisfaction of purchasing discounted products [2] Group 3: Supply Chain and Logistics - Instant retail is transforming supply chain logistics by creating deeper connections between online platforms and physical stores [2] - AI technology is utilized to connect hundreds of local stores with a vast network of micro-warehouses, enhancing sales through online channels and providing consumers with faster delivery and a wider product selection [2] Group 4: Business Impact - Collaboration with instant retail platforms has led to increased sales for traditional retailers, with some reporting a 41% year-on-year growth in online orders due to 24-hour online services [2] Group 5: Regulatory Concerns - The rapid growth of the industry has raised concerns about consumer rights, with reports of platforms using big data to exploit consumers and inadequate after-sales service [2] - Experts emphasize the need for regulatory measures to ensure pricing transparency and accountability in this fast-evolving sector [2]