Core Viewpoint - Lantu Automotive, a high-end electric vehicle brand under Dongfeng Group, is focused on upward brand development and exploring new mechanisms, with significant growth in sales and product offerings since its inception [2][7]. Group 1: Product Launch and Development - The Lantu FREE+ model was officially launched on June 21, 2023, with pre-sales starting on June 24, 2023 [3][5]. - Since its brand launch in July 2020, Lantu Automotive has introduced one new model each year, with plans to release over four new or updated models by 2025 [4][8]. - The Lantu FREE+ underwent an investment of over 500 million, enhancing 1,366 product features across design, comfort, performance, and intelligence [5][6]. Group 2: Sales Performance - In the first five months of 2025, Lantu Automotive achieved cumulative sales of 46,100 units, marking an 85% year-on-year increase [4][16]. - The company recorded a significant sales milestone in May 2025, surpassing 10,000 units sold in a single month, representing a 122% year-on-year increase [4][16]. - Lantu Automotive's total sales for 2023 reached 50,300 units, a 159.08% increase compared to the previous year, making it one of the few companies to meet its annual sales targets [11]. Group 3: Market Position and Achievements - Lantu Automotive is recognized as the first high-end new energy brand among central state-owned enterprises to achieve cumulative production of over 200,000 vehicles [16]. - The Lantu Dreamer model has become a bestseller in the high-end MPV market, with a user recommendation rate of 84.2% [16]. - The brand has expanded its presence in over ten European countries, positioning itself as a leading high-end new energy brand in international markets [16].
岚图推新车FREE+投入超5亿 超5万款手机应用可一键上车
Chang Jiang Shang Bao·2025-06-23 00:53