Core Insights - The integration of technology in the broadcasting and audiovisual industry is transforming content creation and viewer experience, with significant advancements in smart production and transmission methods [1][2]. Group 1: Technological Innovations - The broadcasting industry is experiencing a shift from traditional film to digital and intelligent production, exemplified by the use of a 600-square-meter LED screen for virtual scene visualization, enabling the creation of grand visuals that were previously impossible [1]. - The emergence of generative artificial intelligence (AIGC) is leading to revolutionary changes, with companies developing their own AI tools for efficient post-production workflows in popular dramas [1]. Group 2: Enhanced Viewer Experience - The upgrade from traditional broadcasting equipment to modern devices, such as smart TVs and ultra-high-definition micro set-top boxes, is directly addressing user pain points and improving the viewing experience [2]. - A universal remote control has been developed to simplify the user experience, allowing viewers to operate their devices seamlessly with a single remote [2]. Group 3: Artistic and Technological Synergy - The combination of technology and art is showcased in major events like the Spring Festival Gala, where innovative programs like "Yang BOT" merge cutting-edge robotics with traditional Chinese art forms, generating significant public interest [2][3]. - The collaboration between engineers and creative teams over five months to produce engaging content highlights the potential of technology to enhance artistic expression and drive industry growth [3].
科技之光点亮万家荧屏
Ke Ji Ri Bao·2025-06-23 01:14