中国经济样本观察·“镇”了不起｜给全国人做面包，小面团“揉”出300亿元“烘焙产业”

Core Insights - The article highlights the significant role of Ma Taoshan Town in Zixi County, Jiangxi Province, as a major hub for bread production in China, with an annual output value of nearly 30 billion yuan and over 40,000 people engaged in the industry [2][9][12] Industry Overview - Zixi County has established approximately 16,000 bread stores across more than 1,000 cities in China, indicating a strong market presence [4] - The success of local brands like "Bao Shifu" and "Lu Xi He" reflects the influence of Zixi's bread-making community on national trends [4] Entrepreneurial Development - Zhang Xiewang, a key figure in the industry, started his journey in 1987 with limited resources, eventually leading to the establishment of a successful bakery and inspiring many locals to enter the bread-making business [5][9] - The rise of local entrepreneurs has transformed Ma Taoshan into a "bread village," with 90% of families involved in the industry and four billionaires emerging from the area [9][10] Industry Challenges and Responses - The industry faces challenges such as increased competition, declining profit margins, and rising consumer expectations for food safety [10] - In response, local entrepreneurs have formed an industry association and the government has established a bread industry development office to facilitate industry upgrades [10][12] Talent Development and Industry Chain - A talent cultivation system has been implemented, providing over 3,000 trained professionals annually to support the industry [12] - The complete bread industry chain in Zixi includes flour factories, oil companies, research centers, and logistics bases, allowing for effective cost control despite rising raw material prices [12] Technological Advancements - Modern bread production in Zixi has shifted from traditional methods to automated systems, enhancing efficiency and product quality [14][16] - Companies are focusing on health-conscious products, with some achieving annual sales exceeding 30 million yuan through innovative offerings [14] Tourism Integration - The local bread industry is leveraging tourism by creating attractions such as a 60,000 square meter bread-themed complex, which combines production with visitor experiences [16][18] - Events like bread culture festivals and baking tours are designed to convert tourists into loyal customers, further promoting the local bread economy [18]