Group 1 - The core event was a successful integrated marketing campaign by Suning Group's 盛世长城 for Cathay Pacific, showcasing the upgraded Boeing 777-300ER cabin to mainland travelers [1] - The campaign utilized the "Power of One" model to create a comprehensive marketing strategy, engaging over 40,000 attendees across five major cities in China [2] - The online social media buzz around the campaign was significant, with the hashtag 国泰航空全新客舱 generating over 2.5 million views and more than 3,000 quality user-generated content posts [2] Group 2 - The new cabin experience was designed to provide a high-end flying experience, featuring real seat samples and immersive areas like the "in-flight craftsmanship selection" and "art cloud screen" [5] - The collaboration between Cathay Pacific and the Suning team focused on meticulous planning and efficient execution, aiming to enhance brand visibility and attract interest from high-end consumers [6]
国泰航空 X 阳狮:沉浸式“空中”体验盛宴,席卷全国