广州：培育一批具有全国影响力的直播电商园区和MCN机构

Core Viewpoint - Guangzhou is actively promoting the development of the live e-commerce industry through various supportive policies and initiatives, aiming to establish itself as a global hub for live e-commerce and drive high-quality economic growth [1][2][3][4] Policy Support - The Guangzhou government has introduced a comprehensive policy framework, including the "Honghu" enterprise evaluation and a reward standard for online retail sales, offering up to 10 million yuan in financial support for qualifying live e-commerce businesses [1][4] - Following the three-year action plan for live e-commerce, Guangzhou has also implemented the first RCEP e-commerce supporting measures, providing extensive support in funding, talent development, financing, and tax incentives [2] Industry Development - The live e-commerce sector in Guangzhou has shown significant growth, with all 11 districts implementing supportive policies, leading to 9 districts ranking among the top 100 live e-commerce counties in the country [2] - The city has established 3 national e-commerce demonstration bases and 5 national e-commerce demonstration enterprises, fostering the growth of key live e-commerce parks and leading institutions [2] Consumption Innovation - Guangzhou has hosted four live e-commerce festivals to enhance the city's brand and encourage traditional merchants to transition online, resulting in a vibrant online consumption environment [3] - By 2024, it is projected that Guangzhou will have 688,000 active online stores and 7.31 million live streaming sessions, with over 600,000 individuals working in the live e-commerce sector [3] Digital Transformation - The city is accelerating its digital transformation in traditional commerce, with online retail sales of physical goods increasing from 13.9% in 2019 to an expected 27.8% in 2024, highlighting the importance of live e-commerce in this transition [3] Future Initiatives - The Guangzhou Commerce Bureau plans to focus on three key areas: policy implementation, nurturing influential live e-commerce parks and MCN institutions, and organizing high-quality live e-commerce events to enhance the consumption ecosystem [4]