Cai Jing Wang·2025-06-23 03:55Core Insights - The Leader integrated three-drum washing machine from Haier Smart Home has gained significant popularity, achieving over 20,000 orders within just 16 hours of its launch and topping the sales charts during the 618 shopping festival on JD.com [1][4] Demand Side: Understanding User Needs - The success of the Leader washing machine is attributed to its ability to address real-life user problems, particularly the "refined lazy" lifestyle of young consumers who prefer convenience without compromising hygiene [4][5] - The design of the three-drum washing machine caters to the needs of young people living in smaller spaces, allowing for simultaneous washing of different types of clothing without the need for multiple machines [4][5] - The product's development was influenced by social media feedback, where a post about the need for a three-drum washing machine received significant engagement, leading to the design and patent application for the product [4][5] Supply Side: Technological Foundation - The Leader washing machine is not merely a combination of three drums but represents a comprehensive technological advancement, supported by Haier's decade-long experience in the industry [6][9] - Haier's previous innovations, such as the world's first dual-drum washing machine launched in 2015, laid the groundwork for the development of the three-drum model, which incorporates advanced features like integrated water and electricity design and AI dynamic balancing technology [6][9] - Haier has established a robust global R&D network with over 20 innovation centers and a collaborative platform that connects more than 250,000 experts, ensuring continuous product iteration and innovation [8][9]