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来广州北京路,与“李”甜蜜相约
Nan Fang Nong Cun Bao·2025-06-23 04:30

Core Viewpoint - The opening of the Guizhou Zhenning Honey Sugar Plum brand showcase store in Guangzhou's Beijing Road has attracted significant consumer interest, highlighting the growing popularity of this geographical indication product and its potential for market expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [9][12][35]. Group 1: Product Promotion and Consumer Engagement - The Zhenning Honey Sugar Plum is recognized as a national geographical indication product, known for its crisp texture and sweet flavor, which has garnered a strong following among consumers in Guangzhou [11][12]. - The brand showcase aims to enhance the image of Zhenning Honey Sugar Plum, featuring six Bay Area influencers as global ambassadors to promote its modern appeal through various artistic expressions [15][16][20]. - The store's design incorporates elements of the Honey Sugar Plum, attracting many visitors who engage in tasting and purchasing activities [21][22]. Group 2: Market Expansion and Collaboration - The collaboration between Guizhou and Guangdong provinces has been deepening, with a focus on promoting Zhenning Honey Sugar Plum as a key product, showcasing the potential for broader market reach [32][33]. - Local government officials emphasize the importance of consumer cooperation between eastern and western regions, with ongoing promotional activities in the Bay Area for four consecutive years [34][35]. - The brand has successfully established distribution channels in Hong Kong, Macau, and Singapore, indicating a growing international presence [37][38]. Group 3: Quality Assurance and Consumer Experience - The Zhenning Honey Sugar Plum industry is committed to enhancing product quality through standardized cultivation practices, ensuring high-quality fruit for consumers [39]. - The showcase store will operate for two months, offering not only the Honey Sugar Plum but also limited edition products and interactive experiences such as live streaming and VR orchard tours [40][41].