HUYA(US:HUYA) Nan Fang Du Shi Bao·2025-06-23 05:23Core Insights - The Huya HYPER eSports Carnival held in Chengdu featured professional teams and popular streamers, providing an immersive experience for fans through various themed zones and interactive activities [2][3] Group 1: Event Highlights - The event included notable appearances from professional players and popular streamers, enhancing audience engagement [3] - Four themed zones were created to enhance immersion, including interactive gaming experiences and live performances [3] - The carnival combined eSports with entertainment, offering a unique "amusement park + eSports" experience for attendees [3] Group 2: Social Impact Initiatives - Huya partnered with Xinhua Youpin to launch a nationwide initiative aimed at empowering rural cultural and tourism sectors through eSports [4] - The initiative focuses on integrating eSports with rural revitalization efforts, promoting local agricultural products through live streaming [4][5] - Huya's COO emphasized the trend of integrating eSports with music and cultural tourism, creating new opportunities for industry growth [5] Group 3: Future Directions - The company plans to deepen collaborations with cities rich in cultural tourism resources to develop innovative eSports and cultural projects [5] - The mobile eSports vehicle showcased at the event aims to bring eSports closer to rural areas, promoting local engagement and product sales [5]